My Role
MVP Architect & Full-Stack Developer
Date
January 2025
Company
B Remembered Inc.
BMatchD
Marketplace MVP & Validation Platform
Project Brief
BMatchd was built as a focused marketplace MVP designed to validate demand for a new event-based matching platform.
Rather than starting with a fully featured product, the goal was to launch quickly, observe real user behavior, and determine whether the concept justified further investment. The project prioritized speed, clarity, and learning over scale or polish.
This MVP ultimately became the foundation for a much larger SaaS platform.
The Challenge
Building a marketplace carries inherent risk — especially without validated demand.
The challenge was to:
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Test whether couples and vendors would engage with a matching-based marketplace
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Avoid overbuilding features before understanding real needs
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Launch quickly while still delivering a usable, credible product
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Gather meaningful data and feedback from real users
The objective wasn’t to build a perfect platform — it was to answer the right questions as efficiently as possible.
Research
The research phase focused on understanding how existing wedding marketplaces operate and where they fall short.
This included:
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Reviewing current marketplace models and value propositions
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Identifying friction points for both vendors and couples
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Mapping a simplified user journey that could be tested quickly
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Defining the minimum feature set required for real-world validation
Research emphasized practicality over theory — identifying what needed to exist for users to engage, not what might be needed later at scale.
Concept
The core concept behind BMatchd was a lean, testable marketplace.
Instead of launching a full SaaS platform, the MVP was designed to:
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Clearly communicate the value proposition
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Support basic onboarding for both sides of the marketplace
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Enable early matching and discovery
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Allow fast iteration based on feedback
Every decision was filtered through one question:
Does this help validate the idea?
Design Refinement
As users began interacting with the MVP, the platform was refined to improve clarity and usability.
This phase focused on:
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Simplifying onboarding flows
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Clarifying marketplace messaging
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Improving layout and navigation based on user behavior
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Removing unnecessary friction that slowed adoption
Design changes were driven by real usage patterns rather than assumptions, ensuring the MVP stayed aligned with how users actually interacted with the product.
Results
Within the first month of launch, BMatchd demonstrated clear validation signals.
The platform:
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Reached 40+ active subscribers
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Generated real engagement from both vendors and couples
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Confirmed demand for a matching-based marketplace model
Most importantly, the MVP provided actionable insights that directly informed the next phase of development.
Final Design and Production
BMatchd was delivered as a fully functional MVP built with custom code and production-ready infrastructure.
The platform supported:
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Marketplace discovery and matching
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User onboarding flows
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Subscription handling
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Analytics and behavior tracking
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Rapid iteration and feature adjustment
Although intentionally lightweight, the MVP was built with a clean architecture that allowed its logic, data, and insights to be reused rather than discarded.
Final Thoughts
BMatchd illustrates the value of launching fast, learning early, and letting real users guide product decisions.
Rather than investing heavily upfront, the MVP served as a low-risk way to validate demand and uncover what truly mattered. The insights gained from this project became the blueprint for B. Remembered, a full-scale SaaS platform and AI-powered marketplace.
For founders exploring new ideas, this project demonstrates how a focused MVP can save time, reduce risk, and create a clearer path toward scalable products.
Project Details
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Project Type: Custom MVP & marketplace validation build
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Timeline: ~1 month
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Role: MVP Architect & Full-Stack Developer
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Investment: ~$12,000
