Case Study: How Hands on Angel Cut $800/Month in Software Costs Through Automation & Consolidation

The Client & The Problem

Steve Walsh runs Hands on Angel, a successful angel investment practice offering:

• Educational courses

• Paid consulting sessions

• Coaching and advisory services

The business itself was working — but the systems behind it were not.

Steve was juggling multiple platforms like Calendly, Kajabi, and other SaaS tools. Each tool solved one problem, but together they created:

• A confusing user experience

• A fragmented funnel

• Over $800 per month in recurring software costs

The website wasn’t just inefficient — it was actively costing money.

The Hidden Cost of Fragmented Tools

This is a common issue with consulting and coaching businesses.

As services grow, tools get added:

• One for scheduling

• One for courses

• One for email

• One for landing pages

Over time, this leads to:

• Higher monthly expenses

• More things that can break

• Harder updates and SEO improvements

• A confusing experience for customers

Hands on Angel needed consolidation — not more tools.

The Approach: One Platform, Fully Automated

We rebuilt the entire HandsOnAngel.com experience using Wix Studio, consolidating every core function into a single platform.

The rebuild took approximately two weeks and included:

• A clean, simplified website structure

• Integrated scheduling and booking

• Course and content delivery

• Email automation for announcements and follow-ups

• SEO updates and optimization

• A clearer funnel from visitor to paid client

Everything that previously required multiple subscriptions now lived in one place.

The Result: Simpler Operations, Massive Cost Savings

After the rebuild:

• Steve eliminated over $800/month in SaaS expenses

• His ongoing platform cost dropped to $22/month

• All services now run through one clear, simple site

• Marketing and updates are easier to manage

• Automation handles tasks that used to require manual work

The business is now easier to run, easier to scale, and significantly cheaper to operate.

Investment & ROI

• Build cost: ~$5,000

• Monthly savings: ~$800

• Break-even: ~6 months

Beyond the cost savings, the real value came from:

• Reduced complexity

• Better customer experience

• Time saved every week

Who This Is Perfect For

This type of build is ideal for:

• Consultants

• Coaches

• Educators

• Investors

• Anyone running a service business on too many tools

If your business relies on multiple platforms just to function, consolidation and automation can dramatically improve both profitability and clarity.